Chrysmela Blog Series - Justine Lassoff

Celebrating Women Entrepreneurs We Admire

At Chrysmela, we believe in freedom. Our brand’s motto says it all - fashion freedom, freedom to go and be anywhere in the world, and freedom to live life on your terms.

Women are doing amazing things every day. They are pursuing successful careers, creating incredible products, and making valuable contributions as mentors and role models. As if that wasn’t enough, they are doing it all while being there for their families, travelling all over the globe, and making it all look effortless as they radiate confidence and beauty.

In honor of International Women’s Day earlier in March (after all, we deserve a whole month :) don’t we?), we have been chatting with strong and beautiful female entrepreneurs who we admire. They have shared with us their inspiring stories, amazing accomplishments, and their beauty secrets and travel hacks that keep them looking so radiant even while they’re on the go. Looking and feeling good gives us extra energy and confidence to make our dreams come true. Let’s learn the secrets of these remarkable women as they reveal how they always look so fabulous.

Justine Lassoff

• Passion for the Earth, its creatures, and paying it forward

I am passionate about making a difference, both as a social entrepreneur and by supporting startups, women, causes and entrepreneurs. I am honored to have been selected as a Los Angeles Business Journal Women's Summit Finalist in 2017 and named one of the top 50 tech women in Los Angeles by Digital LA. As a frequent speaker at conferences on topics such as social good, entrepreneurs and women's leadership, I have moderated panels for Silicon Beach Fest and TuesdayNights and spoken on panels for IAB's Annual Leadership Meeting's Women in Leadership breakfast; Swell Investing; Women, Wine and Wisdom and TriNet's annual conference.

As an experienced entrepreneur, I have co-founded two startups including LOVE GOODLY, with Katie Bogue Miller, a fast-growing cruelty-free beauty and wellness subscription box, backed by leading Los Angeles angel investor Allen DeBevoise and Quake Capital, and LovingEco, an eco fashion/beauty flash sales co-founded with Melinda Moore that was acquired a year after launch by a company backed by John Paul DeJoria.

With over 17 years of marketing experience, I was the VP Marketing at FirstLook, an idealab!, Kleiner Perkins backed startup as well as Director of Marketing at Virgin Interactive and MGM Interactive. Seven years ago I co-founded a popular invite-only women's networking group, Tuesdaynights, with sponsors that include Google, Silicon Valley Bank, TriNet, Manatt, Deloitte and Lifetime A+E and top female speakers such as the CEO of Tradesy, Cofounder of One Kings Lane, Partner at Greycroft,, CEO of Enplug, CEO and Founder of Tala, and the Cofounder of True Religion Jeans. My Bachelor's degree is in Economics and International Relations from Stanford University and I have taken extensive coursework at UCLA. I am also active with the Stanford Angels and Entrepreneurs of Southern California where I am VP of Marketing.

Justine Lassoff shares her favorite travel and beauty hacks for 2020

Pro tips from Justine Lassoff

Beautiful Women On The Go - how do they always look so fabulous?

1. Get ready

What is your morning routine? What do you do to add the “finishing touch" before you head out of the door?

During weekdays, it's all about getting ready quickly. I make my coffee, answer any urgent emails, wake up my son, make sure he's up, and then walk our rescue dog Snoopy. I usually try to sneak in either tennis with friends (doubles two days a week and a girl friend I play singles with at the ocean) after drop off, or a workout at the gym. If I do not have any business meetings, as I often work from home, I run out the door and just make sure I have my tennis or workout gear on, a reusable water bottle, my ear pods and iPhone.

2. Beauty emergency tips

What is your beauty emergency tip? Puffy eyes? Didn’t get enough sleep?

My emergency beauty tip is to do it all, the works. I take a quick shower and wash my hair then use cold water as the rinse. Use a very cold wash cloth, a face scrub and retinol moisturizer - I love MyChelle - to wake me up. Then take the time to use the best non-toxic and cruelty-free beauty products, including a light foundation, mascara, a blush stick, illuminator, and bronze powder - the illuminator shine just above your cheekbones fixes tired eyes!

3. New beauty hack 2020

Are you trying anything new that you are excited about?

Now that I am in my 50's, a breast cancer survivor, and having gone through menopause, it's even more important to be healthy, especially with what I eat. I follow a plant based lifestyle, minimizing processed foods and maximizing veggies, fruit and nuts. I recommend checking out the movie and website ‘Forks Over Knives’ and the documentary ‘Game Changers.’ Additionally, for me, supplements help so I take Vitamin D, Calcium, and Garden of Life MyKind Organic Plant Collagen Builder.

4. Travel bucket list 2020

Where are you going? Where do you want to go this year?

I know it's not adventurous but I plan to go to see my sister and family at our annual vacation to stay at a lake house in Brevard in North Carolina this summer, and visit my mom in Scottsdale where we enjoy hiking together and visiting. I also love Palm Springs - it's an easy drive from Los Angeles, and I play tennis at the Palm Springs Tennis Club. Since I grew up in Europe, and studied in Paris, I can appreciate that I live in the wonderful city of Los Angeles.

5. Packing list

What are your travel beauty essentials?

You and Oil, Doctor Rogers, Axiology lipstick, Mychelle scrub and retinol moisturizer, and Hurraw! lip balm. I also love Illia and Lawless Beauty, non-toxic, vegan and cruelty-free beauty lines.

6. In-flight beauty tips

What do you do before take-off, during the flight and pre-landing?

Have a glass of champagne on take off, drink water during the flight, and use my favorite face serum You and Oil and hand moisturizer Doctor Rogers during the flight. Upon landing, I touch up using my Axiology lipstick.

7. Jewelry On-the-Go

What’s in your travel jewelry case?

My diamond earrings that my husband gave me, and several pieces from (my company) Love Goodly including my The Giving Keys necklace. Of course, I can’t forget my Chrysmela Catch earring backs to keep my earrings safe and sound.